One of the internets
largest private betting sites, BetCRIS, may be willing to sell itself if the
price is right. Right now that current price tag looks somewhere in
the neighborhood of any easy $100 million, to say the least. This
figure was put out there by BetCRIS CEO, Mickey Richardson, who said that
although the online betting company was not actively seeking out buyers, the
company would consider offers in excess of $100 million.
BetCRIS, which is a
predominately U.S. focused online betting site, had chiefly marketed their
services to high-end online bettors in the past. However, the company
has been seeking to cater to a broader range of consumers by transforming
into more of a recreational online betting site. Until that time
comes, there will be no selling of individual parts of BetCRIS, as had been
speculated earlier. Talks to buy out the non-core divisions of BetCRIS
had come about in the past; However, Richardson said the company would
need to generate more revenue first so that it can be sold as an entire
package.
The online betting
business has been good for the company; Furthermore, their attempts to
attract the recreational online bettor are working through customized
branding and marketing of their online casino, skill games and poker room.
What makes a buyout
very feasible - at least according to BetCRIS - is that despite a healthy
positioning in the online betting industry - the fact that BetCRIS has never
gone public means that its overall revenue margins are nothing like that of
the internets largest online betting sites. A takeover by a much
larger company with the available resources would be a win-win situation for
both companies.