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BetCRIS Offers Buyout for a Minimum of $100m

One of the internets largest private betting sites, BetCRIS, may be willing to sell itself if the price is right.  Right now that current price tag looks somewhere in the neighborhood of any easy $100 million, to say the least.  This figure was put out there by BetCRIS CEO, Mickey Richardson, who said that although the online betting company was not actively seeking out buyers, the company would consider offers in excess of $100 million.

BetCRIS, which is a predominately U.S. focused online betting site, had chiefly marketed their services to high-end online bettors in the past.  However, the company has been seeking to cater to a broader range of consumers by transforming into more of a recreational online betting site.  Until that time comes, there will be no selling of individual parts of BetCRIS, as had been speculated earlier.  Talks to buy out the non-core divisions of BetCRIS had come about in the past;  However, Richardson said the company would need to generate more revenue first so that it can be sold as an entire package.

The online betting business has been good for the company;  Furthermore, their attempts to attract the recreational online bettor are working through customized branding and marketing of their online casino, skill games and poker room.

What makes a buyout very feasible - at least according to BetCRIS - is that despite a healthy positioning in the online betting industry - the fact that BetCRIS has never gone public means that its overall revenue margins are nothing like that of the internets largest online betting sites.  A takeover by a much larger company with the available resources would be a win-win situation for both companies.

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